Social Media Advertising
Generate and capture demand through social ads
Marketing to an audience that isn’t specifically looking for a solution can be challenging. With well executed social media ads, you can get your audience to want your product or service.
How social ads works
Find your audience where they hang out
Social media ads allow you to generate demand with your primary audience. A lot of this depends on being excellent at targeting your audience on whichever social media platforms you choose.
In social media advertising, you pay to get your solutions in front of the eyes of prospective buyers. Whether you want to build your brand, generate demand or generate leads, social media ads might be a great fit for your challenges.
Why Social Ads?
Why and when to use social media ads
There is more to social advertising than just publishing your content and boosting it. The advanced targeting options in any channel allow you to truly guide your audience across a customer journey designed for them.
Social ads can be used to make your audience aware of undiscovered problems, engage with your company, build demand and in the end capture this demand, gaining you new paying customers. Social ads are a visual way of having a dialogue with your audience, to get them to eventually want (or need) your products and services.
How good are you at guiding your audience across a customer journey?
Channels and actions
The right channels and the right messaging
The first question people ask us when doing social media advertising is which channels we use. We are primarily focused on LinkedIn, Meta (Facebook and Instagram) and X (formerly Twitter). However, we do occasionally use niche platforms such as Reddit, Pinterest and more.
We help clients ideate and craft beautiful and high-converting journeys across social media ads. Here’s what’s included:
- Goal setting and calculating the customer value
- Auditing and improving your customer journey
- Auditing your ads accounts
- Market research
- Setting up accounts and tracking
- Creating ads that are focused on their specific goal
- Building remarketing campaigns
- AB testing new advertising ideas
- Tracking results and reporting
- Continuous improvement
- Regular strategy calls
We’ll do all these things and whatever else is required to get you to, and above, 300% Return on Advertising Spend (ROAS) from your social ads. For most companies this is a very healthy and scalable goal.
Fast forward your growth ➤ Fast forward your growth
➤ Fast forward your growth ➤ Fast forward your growth
Services
Don’t believe us yet, we’ve just met
Perfomato has guided our team in the startup process. They have a keen eye for short-term priorities and long-term business impact. They dares to challenge us, are strong communicators and know how to align stakeholders through their vision. Besides this, they were valuable discussion partners for several managerial topics.
Marlene
I have worked with Michel from Perfomato for over one and a half years. He helped us by adopting and implementing growth hacking. I have found his calm and clear attitude great to work with. They have knowledge of sales, marketing and product, which helps them truly understand the challenges of our business. Through their open attitude and sense of humor we have set some great first results. After the project ended, we still maintained the way of working and are still growth hacking!
Mirella
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FAQs
Which advertising channels are included?
Anything that is required for your success. We work with a team that contains experts in LinkedIn ads, Facebook ads, Instagram ads, X (Twitter) ads and alternative channels. Our goal is to help you find out what works best for your business, and then perform really well on those channels.
What kind of ROI should I expect from social ads?
We always aim to go above 300% ROI, also referred to as ROAS by advertisers. For every industry there are specific benchmarks that we always aim to beat. On average we get 400% ROAS for our clients, ranging from 200% to 1600%.
How much advertising budget do I need?
The complex answer is one of those “it-depends” kind of things. But in practice, spending over 1k per month is a minimum requirement to build and improve great campaigns. At Perfomato we are specialized in budgets between 5k and 50k per month, but handle any budget between 2k and 200k per month.
What happens after setup is done?
We have found that most of the time it takes a bit of time to get great ROAS on your campaigns. On average we break even during month 2 and start getting a really great ROAS in the third month. From there on out, we continuously improve existing campaigns, add new campaigns and ads. We don’t stop learning for you, ever.
Do social ads take a long time to get results?
You will experience some results in the short term, but there is a long term benefit as well. The best ROI's happen after a period of experimentation and optimization. If you would just post organic social media content it would take quite a while to gain traction. Social ads allow you to still build the brand for the long term, while also getting short term benefits of placing your campaigns in front of your audience.
Do you also improve my landing pages?
By default we don’t build new landing pages for you in this service, but this is available as an addon. In fact, if you need to fill up multiple marketing functions, we can provide help in a larger scope of the field of marketing and growth hacking.
Is social advertising the same as demand generation?
There is a relation between demand generation and social media advertising, but it’s not the same thing. Demand generation is a more broad term, which involves a lot more brand building and organic content creation. With social ads you combine lead generation and demand generation into one, giving you both short- and long term benefits.
Want to see if social ads would work for you?
We’re happy to answer any questions or help you find your path forward in paid marketing.
Contact us
Let’s talk about social media advertising
We’d love to have a quick call to discuss how we can help you solve your marketing challenges through social media ads. The call takes 30 minutes, is free and comes with at least 3 social ads ideas you can apply right away. Smiles and insights are included.