Startup Marketing
Find out what works, and do it
Startups often face the challenge of finding out what would drive their growth the fastest. Part of this is about exploration, another part is about execution. Combine the two and great things will happen.
Startup marketing approach
Finding and executing scalable marketing strategies
Startup marketing is one of those things that is simple, but hard. Working with limited resources and without the past to guide our direction, it often comes down to trying different things to see what works best. You’re making an educated guess, based on what you’ve learnt from other sources and are hoping it will pay off.
From working with numerous startups before, we help startups find out what works for them and then execute those strategies. This way, we get you to great results in record time.
Startup challenges
From product-market fit to market-message fit
Most startups come from great product ideas. A founder or group of co-founders saw a gap in the market and built a product to fill that gap. Once you’ve achieved a clear problem-solution fit it’s time to start marketing your product to the market. But where do you begin?
We help startups find their market through marketing for them, as well as find optimal messages to convert this audience into qualified leads. Not just through thinking, but also through action. Even on low startup budgets.
Whether you’re bootstrapped or funded (pre-seed or seed), we take proper care to match the approach required for your business.
Startup marketing tactics
How to market a startup
So which kind of things could you expect from us if we were to work together? Here are some of the common things we handle for other startups, all on their limited budgets.
- Paid ads on Google
- Paid ads on social media (LinkedIn, Meta, Twitter)
- Social media marketing
- Conversion rate optimization
- Growth hacking across the entire customer journey
- Email marketing
- Data and analytics
- Lead nurturing tactics
- Growth (marketing) strategy
- Demand generation
- Lead generation
Startups generally do not have the resources to hire a full team that does all this. That’s where we make our offering of putting all these resources at your disposal, without having to hire 10 people.
Fast forward your growth ➤ Fast forward your growth
➤ Fast forward your growth ➤ Fast forward your growth
Services
Don’t believe us yet, we’ve just met
Perfomato has guided our team in the startup process. They have a keen eye for short-term priorities and long-term business impact. They dares to challenge us, are strong communicators and know how to align stakeholders through their vision. Besides this, they were valuable discussion partners for several managerial topics.
Marlene
I have worked with Michel from Perfomato for over one and a half years. He helped us by adopting and implementing growth hacking. I have found his calm and clear attitude great to work with. They have knowledge of sales, marketing and product, which helps them truly understand the challenges of our business. Through their open attitude and sense of humor we have set some great first results. After the project ended, we still maintained the way of working and are still growth hacking!
Mirella
FAQs
What kind of professionals do you work with?
We only work with professionals with exceptional experience in their expertise. We believe that delivering the most value possible for our clients keeps this model viable. We don’t hand off your project to a group of junior marketers. When we work together, the project and growth manager will be your primary point of contact, who will work with the team to make sure the work gets done in time and with great quality.
Can I outsource my entire marketing operation to you?
We do offer this as a service as well. We have several partners to help us fill the gaps in the skills mentioned above. Think of branding, web design and content.
How does the team composition work?
If you need only 1 service, we set it up for that specifically. If you want the flexibility of the fractional marketing teams, we set you up with an experienced project manager which will be your primary point of contact. Through them, you decide together which resources are necessary in that month. In order to maintain flexibility, but also do our planning properly, the skills-allocation could be done on a month-by-month basis.
How do you have all these expertises available?
The benefits of an agency like us, is that we have a larger scale of marketing operations we’re involved in. This allows us to hire people with high levels of experience to better service our clients.
I only have a small advertising budget. Does this work?
We have worked with small advertising budgets and know that it takes a slightly different approach. We are comfortable working with advertising budgets over 2k per month and up to 200k per month.
When can I start seeing results as a startup?
On average, our startup clients start to get positive ROI during the 2nd month of working with us. However, if you’re already up and running, we can get there much faster.
Looking to nail marketing and grow your startup faster than ever?
We’re happy to answer any questions you may have.
Contact us
Let’s talk about startup marketing
We’d love to have a quick call to discuss how we can help you solve your startup marketing challenges. The call takes 30 minutes, is free and comes with at least 3 marketing ideas you can apply right away. Smiles and insights are included.