Marketing analytics
Gain insights and become a data-driven marketing team
Gathering the right insights is challenging enough for most teams. Becoming data-driven is a whole other point. Actually using data to make decisions unlocks the full growth potential of growth and marketing teams. Ready to use data to grow faster than ever?
How marketing analytics works
Gain insights, build a data-driven culture
A lot of companies strive to be more data-driven, but in reality end up using data after decisions are already made. Actually using data to make better decisions is a challenging task. In our marketing analytics projects we go through several phases, to get you to that point where you are able to make truly data-driven decisions. That means not just looking at data to see what happened, but actually using data before making decisions.
Why marketing analytics?
How being data-driven impacts performance
The company that is able to learn and apply learnings faster will generally outpace their competition. By properly using marketing analytics teams can start making decisions based on data to do just that.
Having a proper setup of marketing analytics, as well as the skills to use this data, allows you to build a data-driven culture in your team. How would your business change if you could consistently outsmart the competition?
What is required
How we help you build your unfair advantage
In our marketing analytics projects we go through 3 steps. Audit, build and perform. In the audit phase we check up your systems in place and talk to you about your goals. This way we make sure we can start measuring the right things. In build we do the technical work required to gather the correct data. In perform, we help you build a data-driven process and culture, so that you can start using insights to take decisions.
We help clients gain insights through these actions:
- Auditing your marketing analytics systems
- Proper setup of Google Analytics 4 (GA4)
- Using Google Tag Manager to connect analytics systems
- Helping you become GDPR compliant
- Building a tracking plan to help you track what’s necessary
- Installing and setting up necessary pixels
- Implementing technical requirements for (dynamic) remarketing
- Dashboarding to measure and show key metrics
- Installing server side tracking (if necessary)
- Helping you and your team learn data-driven skills
- Helping you build a culture of data and learning
- Regular strategy calls
Need help with something that’s not on this list? Our technical team covers most of the marketing cases, so feel free to ask any questions.
Fast forward your growth ➤ Fast forward your growth
➤ Fast forward your growth ➤ Fast forward your growth
Services
Don’t believe us yet, we’ve just met
Perfomato has guided our team in the startup process. They have a keen eye for short-term priorities and long-term business impact. They dares to challenge us, are strong communicators and know how to align stakeholders through their vision. Besides this, they were valuable discussion partners for several managerial topics.
Marlene
I have worked with Michel from Perfomato for over one and a half years. He helped us by adopting and implementing growth hacking. I have found his calm and clear attitude great to work with. They have knowledge of sales, marketing and product, which helps them truly understand the challenges of our business. Through their open attitude and sense of humor we have set some great first results. After the project ended, we still maintained the way of working and are still growth hacking!
Mirella
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FAQs
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Which tools do you use?
We use any systems that are required and also integrate them with each other. Here’s the list of tools - Google Analytics 4 - Matomo - Google Tag Manager - Google Ads and dynamic remarketing - Any social media pixels - Any cookiebar that is compliant - Looker Studio - And many more, based on a case-by-case situation
How will using data change our results from marketing?
Through data we enable ourselves to learn more about the behavior of our audience. In turn, this allows us to optimize their customer experience based on data. Within marketing, a better customer journey from stranger to customer is highly likely to.
What kind of things can we improve with better data?
With better data you will be able to create a better total customer journey. For example, this means better content, better ads, better landing pages, better products. Basically any touchpoint with your audience can be improved when you use data to learn.
What happens after setup is done?
We have found that most teams don’t know how to maximize use out of their data immediately. Therefore, we advocate to have some training after implementation to teach the team how to work with it. We offer 3 levels of complexity, based on your data-ambitions.
Can we track anybody without cookies?
Google Analytics does allow you to track events without cookies being placed. However, (oversimplified) you cannot link user id’s to those events, so cannot track individuals that decline cookies. For remarketing purposes this is a problem, but for seeing how often certain events are triggered it’s not a big problem.
Do you need access to our client and product data?
No, we do not. Our scope ends in the final stages of marketing, which often means generating a qualified lead or a new user. We do need access to your analytics tools that we’ll be using.
Want to see how data could transform your company?
We’re happy to answer any questions or help you find ways to use data to grow much faster.
Contact us
Let’s talk about marketing analytics
We’d love to have a quick call to discuss how we can help you solve your marketing challenges through proper use of marketing analytics. The call takes 30 minutes, is free and comes with at least 3 ideas you can apply right away. Smiles and insights are included.