Give your marketing decisions a reliable basis.
Marketing analytics that connects campaign activity, CRM stages and commercial questions. We start with the decision your team needs to make, then build the measurement to support it.
Specialist support, with clear ownership.
For teams that need to diagnose a measurement setup, define a funnel model or improve reporting. We agree the questions, systems, data access and implementation responsibilities first.
If the wider marketing system also needs direction and day-to-day ownership, explore Full-Service Marketing.
Explore Full-Service MarketingDelivery
Perfomato specialist, with intake and quality oversight from Michel.
Engagement
Fixed project, recurring monthly work or prepaid capacity, as agreed.
Ownership
Your accounts, data and custom deliverables remain yours.
What the work can include.
The final scope depends on your priorities and current setup. It can include:
Shared definitions
Define lifecycle stages, events and calculations so marketing and sales can interpret the same signals consistently.
Tracking review
Inspect analytics, advertising and CRM configuration. Identify broken signals, duplicates and the blind spots that affect decisions.
Useful reporting
Create a concise view of demand, conversion, sales acceptance and progression, with definitions and calculation notes.
Operating handover
Set owners, review frequency and maintenance tasks. Keep the setup proportionate to the team and the question.
Make the evidence and its limits readable.
A recorded event confirms an interaction was measured. Commercial interpretation needs company context, sales acceptance and later progression.
A useful report shows the observed signal, the question it helps answer and what remains uncertain. For example: an enquiry count needs qualification status before it can inform a pipeline decision.
Which decision is your data failing to support?
Discuss your reporting question, current stack and the gap that matters most.