Email marketing
Get the most out of your leads through email marketing
Getting generic leads doesn’t cut it anymore. But maturing them into qualified and high-quality leads, that’s a different story. Through email marketing, ads and social media engagement we help you nurture your leads, so they start showing real buying intent.
How email marketing works
From cold to warm leads
Most companies fail to convert on their email list. Why is that? Most often, they try to get people warmed up with a small sequence of emails and then turn them to the passive newsletter subscription where leads go to die.
Strong lead nurturing campaigns focus on making the buyer's journey as seamless as can be. Integrating channels such as advertising, social media and email marketing, we will take your leads from cold leads to fully engaged. Want the best results? The best lead nurturing campaigns are built in the context of the full marketing strategy.
Why email marketing?
Why and when to nurture leads
If you are noticing that your leads are not actually turning into business opportunities, there are some potential problems. Lead generation and lead nurturing are inherently linked together. The wrong leads cannot be nurtured and the right leads left alone will rarely convert into a customer.
The reality is that lead nurturing is often left alone. Marketing teams are often accountable for lead generation and brand, while sales only talks with engaged leads. If you are pushing whitepapers, webinars and other lead magnets, you should consider how good you are at nurturing those leads.
Channels and actions
A journey that does not skip any steps
A customer journey without lead nurturing is incomplete. But how do you build a full omnichannel journey that is still practical? We use email marketing, advertising, social media and your product onboarding to close the gaps that exist in most buyer journeys.
We help clients close the gap in their customer journey through these actions:
- Goal setting and calculating the metrics that matter
- Auditing and improving your customer journey
- Identifying points of improvement in this journey
- Setting up your email marketing
- Utilizing marketing automation to automate the journey
- Building the proper emails
- Building in-product onboarding journeys
- Creating ads to influence the customers DMU
- Building remarketing campaigns
- AB testing through the entire funnel
- Advanced email tactics, such as dynamic content
- Tracking results and reporting
- Continuous improvement
- Regular strategy calls
We’ll do all these things and whatever else is required to help you convert more of your cold leads into paying customers. We help you make use of your leadlist, truly aligning the handoff between marketing and sales.
Fast forward your growth ➤ Fast forward your growth
➤ Fast forward your growth ➤ Fast forward your growth
testimonials
Don’t believe us yet, we’ve just met
Perfomato has guided our team in the startup process. They have a keen eye for short-term priorities and long-term business impact. They dares to challenge us, are strong communicators and know how to align stakeholders through their vision. Besides this, they were valuable discussion partners for several managerial topics.
Marlene
I have worked with Michel from Perfomato for over one and a half years. He helped us by adopting and implementing growth hacking. I have found his calm and clear attitude great to work with. They have knowledge of sales, marketing and product, which helps them truly understand the challenges of our business. Through their open attitude and sense of humor we have set some great first results. After the project ended, we still maintained the way of working and are still growth hacking!
Mirella
FAQs
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How will you handle onboarding in our product?
If we decide together that this is in the scope, we will work on building onboarding yours and onboarding email flows with you. We use clever tools that are a sort of ‘overlay’ onto your product, that are all meant to be safe enough to integrate. When working on this, we do need a small amount of assistance from your product team to implement the proper tools and tracking into the product.
Does a newsletter really not work?
A newsletter has a clear use in brand building and lead engagement. But this is just a small part of lead nurturing strategies. Most conversions to sales-ready leads happen in other parts of the nurturing strategy.
What happens after setup is done?
A customer journey has a constant need of optimization. You might find something that works, but your company, your client and the world will evolve. New channels and tactics become available or new competitors might utilize new tactics to try and beat your customer journey. So we keep optimizing and keep things running to keep up with changing variables.
What things can we improve with better data?
Approaching the customer journey requires you to look at the full approach used. Sometimes the problem lies in the type of leads or expectations from them. Sometimes it lies in follow up. We believe you need to look at the full story and then isolate the specific problems. Those are the things we will work on improving.
How many cold leads should I be turning into sales opportunities?
According to various benchmarking studies, on average lead to sales qualified lead ratios should be between 10% and 15%. Below that is often a problematic sign that you’re attracting the wrong leads or are lacking in followup.
Which email tools do you use?
All channels are similar in many ways, so we do use them all comfortably. But, we are specialized in Hubspot, ActiveCampaign and Mailchimp.
Want to see how your email marketing can be improved?
We’re happy to answer any questions or help you find optimal ways to nurture your leads into real business opportunities.
Contact us
Let’s talk about email marketing
We’d love to have a quick call to discuss how we can help you solve your marketing challenges through lead nurturing. The call takes 30 minutes, is free and comes with at least 3 ideas you can apply right away. Smiles and insights are included.