Senior thinking. Close to the work.
Michel Faas leads Perfomato: a founder-led marketing partner for B2B fintech and financial infrastructure. Strategic direction stays close to the people doing the work.
Michel Faas
Founder & Chief Strategist
Michel works with leadership on positioning, category choices and the commercial priorities behind the marketing mandate. His background combines direct client delivery with fractional-CMO and marketing leadership roles in financial markets.
He stays strategically involved throughout a full-service engagement. A dedicated Growth Lead owns daily delivery, so leadership decisions and operational follow-through each have a clear owner.
The team follows the mandate.
We assemble the capabilities the work needs, from acquisition and content to analytics, CRM, design and web. Roles and scope are agreed at the start of the engagement.
Strong existing employees, agencies and freelancers can remain part of the operation. The aim is to connect the right people around the work, with one accountable Perfomato team.
What you can expect.
A commercial priority
The buyer and the business change guide what we do.
Visible responsibility
You know who decides, who delivers and where feedback belongs.
Honest evidence
We connect sales feedback and marketing data without overstating attribution.
Client control
Your accounts, data and custom deliverables remain yours. Knowledge is transferable and handover remains possible.
Start with a conversation with Michel.
Discuss your commercial priority, the shape of your marketing team and what needs to work better.