Turn complex financial propositions into qualified pipeline.
Perfomato builds and runs the marketing system for B2B fintech companies that need strategy, operations and specialist execution working as one.
Our experience
One mandate. One accountable marketing team.
Full-Service Marketing connects strategy, operations and execution around your commercial priority. Built for established B2B fintech businesses with a small marketing team, scattered partners or capability gaps.
CMO-level direction
Michel Faas works with leadership on positioning, priorities and consequential decisions.
Dedicated ownership
Your Growth Lead coordinates delivery, runs the sprints and keeps the team focused.
Specialist execution
The right capabilities join one team, from content and acquisition to CRM and analytics.
Build the foundation. Run the system.
Build
Four weeks · €15,000
Two focused sprints to agree the strategy, install the operating foundations and prepare the first priority campaign for launch.
Run
Custom fixed monthly fee
Sustained delivery through two-week sprints, with clear ownership and capacity scoped during Build.
Built around complex financial buying decisions.
We connect commercial value with the questions buyers ask about integration, risk and operational change.
Payments, treasury and embedded finance
Lending, wealth and investment infrastructure
Measure the path to a real opportunity.
A download is a response. We normally define qualified pipeline at sales-accepted opportunity, then track progression and marketing’s contribution to closed business with appropriate context.
How we measure progress
Already own the strategy?
Specialists on Demand gives your team a defined capability with clear scope and Perfomato oversight, from LinkedIn Ads to analytics or CRM.
Explore specialist supportWhat needs to change in your marketing?
A 30-minute conversation with Michel to understand your situation, your commercial priority and whether Perfomato is the right fit.