Search Advertising (PPC)
Drive revenue through search ads
Advertising on search engines like Google is a must-have in most digital marketing strategies.
Are your search ads delivering expected results?
How PPC works
Be there when you’re needed most
Search engine advertising is set up to capture demand. When you know that people are looking for your solution, it’s just a matter of showing up, right?
When we work on search ads, we take our clients through the entire process of setting up great performing ads. From keyword research to account structuring, from ads creation to remarketing. We’ve got you covered.
Why PPC?
Why and when to use search ads
Why do most companies use search engine advertising as part of their marketing strategy? Every type of marketing has a push or pull effect. With push marketing, you’re focused on showing people content to make them problem aware, so they crave a solution.
In pull marketing, which search ads is a part of, there is already existing demand. People know they need a solution to a problem they’re experiencing. Marketing to capture this buyer's intent, often proves effective, since you just need to be there at the right time for the right people.
Looking to capture an existing need in your market?
How to do PPC
What we do for PPC
For our clients in search ads (PPC), we take care of the entire process. From setup to results. This is a list of tasks that are included in this process:
- Goal setting and calculating customer value
- Auditing your Google Ads and Bing Ads account
- Market research
- Keyword research
- Setting up (or restructuring) your Advertising account
- Building search ads with text
- Creating dynamic ads campaigns
- Building remarketing ads with display remarketing
- AB testing new advertising ideas
- Technical setup of Google Ads requirements
- Tracking results and reporting
- Continuous and data-driven improvements
- Strategy calls
We’ll do all these things and whatever else is required to get you to, and above, 300% Return on Advertising Spend (ROAS) from your search ads. For most companies this is a very healthy and scalable goal.
Fast forward your growth ➤ Fast forward your growth
➤ Fast forward your growth ➤ Fast forward your growth
Services
Don’t believe us yet, we’ve just met
Perfomato has guided our team in the startup process. They have a keen eye for short-term priorities and long-term business impact. They dares to challenge us, are strong communicators and know how to align stakeholders through their vision. Besides this, they were valuable discussion partners for several managerial topics.
Marlene
I have worked with Michel from Perfomato for over one and a half years. He helped us by adopting and implementing growth hacking. I have found his calm and clear attitude great to work with. They have knowledge of sales, marketing and product, which helps them truly understand the challenges of our business. Through their open attitude and sense of humor we have set some great first results. After the project ended, we still maintained the way of working and are still growth hacking!
Mirella
FAQs
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Do you also improve my landing pages?
By default we don’t build new landing pages for you in this service, but this is available as an addon. In fact, if you need to fill up multiple marketing functions, we can provide help in a larger scope of the field of marketing and growth hacking.
Does PPC take a long time to get results?
Not really. In the organic version of SEO, it often takes a few months. But in SEA and PPC, you can usually see how well your campaigns are performing within weeks. Getting a great ROI usually takes a little over a month and after that we just keep improving.
What happens after setup is done?
We have found that most of the time it takes a bit of time to get great ROAS on your campaigns. On average we break even after month 1 and start really upping the ROAS after month 2. From there on out, we continuously improve existing campaigns, add new campaigns and ads. We don’t stop learning for you, ever.
How much advertising budget do I need?
The complex answer is one of those “it-depends” kind of things. But in practice, spending over 1k per month is a minimum requirement to build and improve great campaigns. At Perfomato we are specialized in budgets between 5k and 50k per month, but handle any budget between 2k and 200k per month.
What kind of ROI should I expect from search ads?
We always aim to go above 300% ROI, also referred to as ROAS by advertisers. For every industry there are specific benchmarks that we always aim to beat. On average we get 400% ROAS for our clients, ranging from 200% to 1600%.
Does Perfomato only offer search ads for Google? Or is Bing included?
Bing is included whenever it makes sense to add. You will have a campaign strategist when we work together, that will help you choose the right mix of search channels.
Want to see if PPC would work for you?
We’re happy to answer any questions or help you find your path forward in paid marketing.
Contact us
Let’s talk about search advertising
We’d love to have a quick call to discuss how we can help you solve your marketing challenges around search engine advertising / PPC. The call takes 30 minutes, is free and comes with at least 3 search ads ideas you can apply right away. Smiles and insights are included.