SaaS Marketing
reliably Turn strangers into paying users
Marketing in SaaS takes your audience through quite a journey from stranger to user. How are you guiding your audience from their challenge to your solution?
SaaS marketing approach
Find out what works, then do more of that
SaaS marketing is about much more than just implementing some tactics and channels. We approach SaaS companies from an open approach. Not every SaaS company requires the same mix of marketing channels, because every audience is unique.
Through adapting our approach of strategy, execution and learning, combined with rapid experimentation tactics from growth hacking, we first find the optimal channels and tactics at a rapid pace. Then it sounds so simple. We do more of what works and change what doesn’t. Growing a SaaS can really be that simple.
SaaS challenges
Find out what works, grow with confidence
Marketing a software product has its challenges. Sometimes you have a new product to help an existing audience solve a problem they don’t know they have. Other times, they do know, but the competition is already settled and you feel like you’re facing a giant.
In a way, SaaS marketing takes real courage. You’re venturing into the unknown, or taking on larger, better funded companies.
We help SaaS startups and scaleups find and execute the repeatable, predictable and scalable growth engine that works for them.
Want to find out how we did this the last 50+ times?
SaaS marketing tactics
How to kickstart your SaaS marketing engine
So which kind of things could you expect from us if we were to work together? Here are some of the common things we handle for other SaaS companies.
- Paid ads on Google
- Paid ads on social media (LinkedIn, Meta, Twitter)
- Social media marketing
- Conversion rate optimization
- Growth hacking across the entire customer journey
- Email marketing
- Data and analytics
- Lead nurturing tactics
- Growth (marketing) strategy
- Demand generation
- Lead generation
Some SaaS companies only want one or some of these. Others prefer outsourcing their marketing team entirely. At Perfomato we work with teams of specialists in their field. This placed a full team of specialists at our clients disposal.
Fast forward your growth ➤ Fast forward your growth
➤ Fast forward your growth ➤ Fast forward your growth
Services
Don’t believe us yet, we’ve just met
Perfomato has guided our team in the startup process. They have a keen eye for short-term priorities and long-term business impact. They dares to challenge us, are strong communicators and know how to align stakeholders through their vision. Besides this, they were valuable discussion partners for several managerial topics.
Marlene
I have worked with Michel from Perfomato for over one and a half years. He helped us by adopting and implementing growth hacking. I have found his calm and clear attitude great to work with. They have knowledge of sales, marketing and product, which helps them truly understand the challenges of our business. Through their open attitude and sense of humor we have set some great first results. After the project ended, we still maintained the way of working and are still growth hacking!
Mirella
FAQs
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What kind of professionals do you work with?
We only work with professionals with exceptional experience in their expertise. We believe that delivering the most value possible for our clients keeps this model viable. We don’t hand off your project to a group of junior marketers. When we work together, the project and growth manager will be your primary point of contact, who will work with the team to make sure the work gets done in time and with great quality.
Can I outsource my entire marketing operation to you?
We do offer this as a service as well. We have several partners to help us fill the gaps in the skills mentioned above. Think of branding, web design and content.
How does the team composition work?
If you need only 1 service, we set it up for that specifically. If you want the flexibility of the fractional marketing teams, we set you up with an experienced project manager which will be your primary point of contact. Through this, you decide together which resources are necessary in that month. In order to maintain flexibility, but also do our planning properly, the skills-allocation is done on a month-by-month basis.
How do you have all these expertises available?
The benefits of an agency like us, is that we have a larger scale of marketing operations we’re involved in. This allows us to hire people with high levels of experience to better service our clients.
How long does strategy take? I want to move into execution as soon as possible.
Great question. We usually move into execution within 2 weeks of starting our projects. The first week we audit your current situation, the second week we focus on strategy, research and building a backlog. Starting in the third week, we turn to execution.
Looking to use a data-driven approach to grow your SaaS?
We’re happy to answer any questions you may have, in order to start growing faster than ever.
Contact us
Let’s talk about SaaS marketing
We’d love to have a quick call to discuss how we can help you solve your SaaS marketing challenges. The call takes 30 minutes, is free and comes with at least 3 marketing ideas you can apply right away. Smiles and insights are included.